In-house prototyping allowed us to test and iterate fast, optimizing airflow, fit, and assembly based on real-world constraints. We applied DFM early, reducing parts and simplifying tooling to support long-term reliability and easier servicing.
I led CAD development and mechanical design of the enclosure—down to the production files and customer-facing documentation. Stress, thermal, and weather testing ensured the charger could handle Nordic conditions without sacrificing its compact, understated profile.
Overview
amina S is the EV charger made for your car and designed for your home. A compact, high-performance AC charger created by amina charging in Norway, it delivers up to 22 kW and integrates seamlessly with smart home systems and energy provider platforms. Developed entirely in-house, it was conceived to simplify residential EV charging—making it more efficient, intuitive, and unobtrusive while laying the foundation for amina’s design and brand DNA.
Summary
I led the end-to-end design of amina S, the first in-house product in amina’s portfolio and the foundation of our design DNA. The goal was to introduce a residential EV charger that aligned with Scandinavian sensibilities—simple, unobtrusive, and reliable—while building trust in a new brand.
Developed from scratch in close collaboration with Product, Engineering, and Marketing, amina S balanced regulatory, weatherproofing, and installation requirements. It laid the groundwork for our modular hardware platform and brand identity.
We set out to design a compact, user-friendly charger that felt at home in modern households. Through intensive research and rapid prototyping, we created a future-ready product that’s as easy to install as it is to use—benefiting EV drivers, electricians, and distributors alike. It redefined the customer experience at every touchpoint and set the tone for amina’s product ecosystem.
Project Stats
Role
Principal Product Designer
Timeline
Jan 2023 - Sep 2023
Scope
Industrial Design & UX
User Research
Product Strategy
Design for Manufacturing
Instructional Design
Awards
Red Dot Award 2025
Problem
Residential chargers were often bulky, overcomplicated, and reliant on closed ecosystems—resulting in poor experiences for both EV owners and electricians.
Process
Research with users and installers shaped key design choices. Rapid prototyping and close engineering collaboration led to a refined, modular layout—validated through testing.
Solution
amina S is a simple, compact wall charger that blends into your home and habits. It delivers up to 22 kW, works with smart systems out of the box, and installs fast—built for both users and electricians.
Check the full case study
Opportunity
Most home chargers look and feel like technical equipment. We saw a gap: a better everyday product for the modern EV home. No apps, no fuzz, just simple charging.
While EV adoption surged in Norway, residential chargers were ahead in tech and funtions, but lagged behind in usability and design. Products were often overbuilt, hard to install, and visually disruptive. We saw an opportunity to reimagine the home charger—not just as functional hardware, but as a familiar, quiet part of the home. This demonstrated amina’s design-led values through a product that felt intuitive, necessary, and respectful of its environment.
Goals & Success Criteria
Our goal was to create a home charger that installers would appreciate, trust and users would simply love. Also build brand and customer trust in a new player.
Business-wise, it needed to anchor amina’s product portfolio while proving the value of a modular, design-led platform. We focused on four success metrics:
- Tool-free, time-saving installation
- Seamless integration with energy provider platforms
- Visually minimal, space-efficient form
- A scalable, DFM-optimized hardware platform
Process/ Approach
Understanding user pain points helped us define what matters most—simplicity, integration, and trust.
Through interviews with EV drivers, electricians, and distributors, we uncovered common frustrations: too many apps, complex installations, and products that felt out of place in the home. These insights shaped our core principles—eliminate unnecessary app dependencies, streamline installation, and create a product that blends into everyday life.
We built early prototypes to test both the physical form and internal layout, enabling tight collaboration with engineering from the start. By exploring various configurations early, we ensured the product would be as intuitive to install as it is to use—laying the foundation for a seamless user experience.
It started by defining the building blocks based on the functionalities we had to comply with. Then, search for the component options and set multiple concept directions that would solve the technicalities in clever ways. First the PCB then the outer shell. That approach was the key success factor.
Built to perform—refined through hands-on testing and close engineering collaboration
Final Solution
A compact, connected EV charger designed to blend into homes and daily routines—quiet in presence, strong in performance, simply smart.
amina S reimagines EV charging as something that blends into everyday life. Its clean form, smart integration, and compact footprint make it a trusted utility that doesn’t demand attention. By minimizing friction and maximizing flexibility, it supports the shift to electric mobility with calm confidence. As the company’s first release, it established both our design philosophy and our platform strategy—powerful in function, and quiet in presence. Designed to work indoors or out, it integrates natively with energy providers and smart home systems—no app needed. The modular architecture simplifies installation, upgrades, and service, making it as easy to live with as it is to install.
Testimonial
Most home chargers look like technical equipment. We saw a gap: a charger that users could proudly install in visible areas—on a wood wall, near the front door, or in a Scandinavian-style garage. on a wood wall, near the
- Someone Someoneson
President of the Customer Universe
Opportunity
Most home chargers look like technical equipment. We saw a gap: a charger that users could proudly install in visible areas—on a wood wall, near the front door, or in a Scandinavian-style garage. on a wood wall, near the
- Someone Someoneson
President of the Customer Universe
Opportunity
Most home chargers look like technical equipment. We saw a gap: a charger that users could proudly install in visible areas—on a wood wall, near the front door, or in a Scandinavian-style garage. on a wood wall, near the
- Someone Someoneson
President of the Customer Universe
Opportunity
Most home chargers look like technical equipment. We saw a gap: a charger that users could proudly install in visible areas—on a wood wall, near the front door, or in a Scandinavian-style garage. on a wood wall, near the
- Someone Someoneson
President of the Customer Universe